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                <h2>Canadian Cattle Association</h2>
                <p>The Canadian Cattle Association (CCA) is the national voice of Canada’s 68,500 beef operations. Founded by producers, the CCA’s structure represents every phase of the production system: the purebred, backgrounding, cow-calf and feedlot sectors. A non-profit federation, the CCA is comprised of eight provincial member cattle associations that provide representation to a national, producer-led board of directors. The board provides the leadership and unity necessary to speak as one voice on issues of importance to the beef cattle industry. CCA’s operating divisions carry out the day-to-day business in support of the vision, policies, and recommendations established by the board.</p>
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Farm cash receipts from cattle and calves totaled $9.7 billion CAD in 2014, representing 17 per cent of total farm cash receipts. Over the period 2010-14, cattle and calves have been the second largest revenue maker for Canadian farms after canola. The cattle industry contributed $18.7 billion CAD to Canadian GDP in 2014. The 2011 Census of Agriculture identified 68,500 farms in Canada that derive more than half their income from beef production.

In 2011, the beef sector supported 228,811 full-time equivalent jobs, either directly or indirectly. Every job in the beef sector yields another 3.56 jobs elsewhere in the economy. For every $1 CAD of income received by workers and farm owners, another $2.08 CAD is created elsewhere¹.

Canada is one of the largest exporters of red meat and livestock in the world. More than 40 per cent of Canadian cattle and beef production must be exported. The U.S. (72%), China (10%), Mexico (6.2%), Japan (4%) and Hong Kong (3%) are the top five markets for Canadian beef, accounting for 95 per cent of total export volumes.

Canada exported 322,343 tonnes of beef valued at $2.2 CAD billion in 2015. This is the second highest value on record after 2002’s $2.24 billion CAD. Live cattle trade is important for the sector, for both competition and price discovery. Canada exported 577,420 tonnes of beef and cattle valued at $3.9 billion CAD in 2015, representing 44 per cent of beef production. This is the second highest value on record after 2002’s $4.04 billion CAD.

While current global prices are record high, there are many high-value markets that maintain high tariffs and other non-tariff barriers on Canadian beef. These tariffs either prevent Canadian beef exports or significantly erode the economic value of exporting. Comprehensive trade agreements with these countries could be very beneficial for Canadian beef cattle producers.

Canada’s beef cattle sector is ready to expand. The last twelve years have presented both unprecedented challenges and amazing growth opportunities for Canada’s beef cattle industry. With the worst of the challenges well behind us, tight cattle supply coupled with recovering demand and restoration of most access to export markets has produced strong selling prices for Canadian cattle producers.

In order to expand and take advantage of trade agreements, additional labour is needed for the sector. According to the Labour Market Information Study by the Canadian Agricultural Human Resources Council and Conference Board of Canada, the labour gap in primary beef production is significant, with unfilled vacancies costing the beef industry $141 million CAD in sales (farm gate cash receipts) in 2014. Proactively addressing workforce issues in agriculture, in terms of insufficient labour to fill jobs at packing plants and farms and the lost opportunity those chronic job vacancies create, are top priority for the CCA.

<small>1 “Economic Impacts of Livestock Production in Canada – A Regional Multiplier Analysis” Suren Kulshreshtha, University of Saskatchewan, September 2012 <a href="http://www.albertabeef.org/uploads/TheMultiplierEffectfortheCanadianCattleIndustry0011025-4.pdf">http://www.albertabeef.org/uploads/TheMultiplierEffectfortheCanadianCattleIndustry0011025-4.pdf</a></small>

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